What Makes the Apple iPad a Hit among the Masses
It has been debated time and again that the Apple iPad has lost its sheen and its sales have dropped considerably. Well, that might be partially true since the tablet industry is seeing a slump in general. Therefore, the tech giant is not facing the brunt alone with many other brands stopping production of the compact version of a personal computer. In the limited market that now remains, the Apple iPad has been able to grab a few loyal customers. According to statistics, in 2017, one in every four tablets sold was an iPad leaving behind its biggest competitor Samsung. In fact, sales of the popular laptop range from the brand called Macbook, are just half of the sales of the Apple iPad.
Though, a less number of Apple iPad products have been sold in this year as compared to the previous year, it is nowhere related to the popularity of the brand. According to the facts and figures, Apple still sold more tablets than other brands combined. Moreover, the long gap between the launch of two successive generations of the Apple iPad, could have also partially accounted for falling sales. The problem with the tablet market is that the latest products do not come equipped with any exclusive or novel features. People have tested and discarded them as fast as they purchased them.
The Apple iPad still remains a businessman’s favorite mainly because of the brand image that it brings with itself. Moreover, its utility is of paramount importance to those who need a handy device all the time. Though, people have shown interest towards the Mini and Pro versions, the basic Apple iPad remains the top seller. Apple has already been providing the latest updates on all of its products due to which customers don’t feel the requirement to buy a new one. If the brand wants to redesign its strategy and focus on building sales, it should stop sending upgrades of its latest operating system to its considerably old products.
Decreased sales have also served as a boon for customers since Apple has slashed the prices of its products to a significant extent. Given the list of features offered at a reduced price, the Apple iPad turns out to be a tech savvy individual’s delight. The processors installed in the device are super powerful and support multiple, high performance tasks. The additional accessories that come with the Apple iPad are marketing strategies that actually attract the customer. The Apple Pencil and Smart Converter features have received the appreciation of gadget freaks. iPads are now being used in educational institutions as well to promote interactive learning.
The Fifth generation Apple iPad that comprises of important features at a reasonable price, has been released to give tough competition to the Android based tablets. Apple has managed to cut down on the additional features that are of no use under most circumstances dropping prices reasonably. This makes the Fifth generation Apple iPad a highly commoditized product with individuals buying at it for its efficient functioning and world class features.
